We are looking for an experienced and highly analytical Senior Business and Digital Analyst to play an important role in shaping our data-driven strategy. This position calls for an independent thinker with a knack for transforming complex data into actionable business insights. The ideal candidate will have the autonomy to drive initiatives while fostering a data-centric approach across the organization, especially in collaboration with our growth marketing initiatives.
This role reports to our global head of marketing.
Responsibilities:
- Design and execute in-depth analyses of data from paid advertising (meta, google, tiktok, influencers), organic social media, e-commerce platforms, GA4, and other key sources.
- Develop and refine SQL queries for efficient data extraction from our databases.
- Construct insightful dashboards and reports in Qlik to visualize data clearly and support decision-making at all levels.
- Proactively identify trends, patterns, and opportunities within the data, formulating strategic recommendations to enhance business performance.
- Work closely with our Growth Marketing Leader to analyze marketing spend, identify areas for optimization, and drive greater efficiency in campaigns.
- Collaborate with cross-functional teams (marketing, sales, product, etc.) to share insights, align strategies, and measure the impact of business initiatives.
- Champion the use of data analytics throughout the company, advocating for data-informed decision-making.
- Mentor and train other team members on analytics, sharing your expertise and setting best practices.
Requirements:
- Master's degree in Business, Marketing, Data Science, or a related field preferred
- 5+ years of hands-on experience as a business or digital analyst, demonstrating progression in skills and leadership
- Deep expertise in social media analytics, e-commerce analytics, and GA4, with a focus on marketing performance analytics
- Strong analytical skills and the ability to translate complex data into compelling recommendations
- Outstanding communication and presentation abilities, tailoring reports and recommendations to various stakeholders
- Advanced SQL proficiency
- Proven experience managing and utilizing Qlik for business intelligence
- Strong self-direction and motivation; comfortable setting priorities and managing projects independently
Benefits:
- Flexible work-from-home
- Competitive salary and benefits package
- Be a key player in a growing and innovative company
- High degree of autonomy to structure your work and drive impactful projects
- Opportunity to collaborate closely with global company leadership
